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Light Up Literature™ — Funnel Map

YouTube → Lead Magnet → Email → Paying Customer

Step 1 — Traffic
YouTube Channel
Videos about ADHD + struggling readers in middle school
↗ tap for strategy notes
description link
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Step 2 — Capture
Lead Magnet Landing Page
lightupliterature.com — EzyCourse form captures the lead
↗ tap for page tips
free download
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Step 3 — Value
Free PDF Guide
5 myths making reading harder for ADHD kids — and what works instead
↗ tap for content notes
auto-triggers in EzyCourse
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Step 4 — Nurture  ·  EzyCourse Email Sequence
Day 0
Email 1
Deliver the guide — no pitch
Welcome, reinforce the core insight, build trust
Day 2
Email 2
What actually helps
Introduce TREES™ as a philosophy — not a product yet
Day 4
Email 3
Real student story
Concrete before/after example using TREES™ framework
Day 7
Email 4
First win — low risk
Free or low-cost entry: diagnostic assessment or single worksheet
Day 10
Email 5
Soft pitch to core product
Writing bundle, novel study, or full ADHD Reading Support course
ready to buy
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Shopify store
Curriculum Products
Diagnostics
Novel studies
TREES™ writing bundles
Grammar & skills
EzyCourse
Self-Paced Course
ADHD Reading Support
Parent & teacher guide
8 modules · 265 pages
Highest-trust offer
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Step 6 — Retention
Paying Customer
Buys again · leaves reviews · refers other teachers and homeschool parents
↗ tap for retention notes
Light Up Literature™ Curriculum, LLC  ·  lightupliterature.com  ·  Print-friendly · click any step for notes

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